Our Financial Journey
From a small idea in Ramla to empowering financial decisions across Israel
Where It All Started
Back in 2019, I was sitting in a cramped coffee shop in Tel Aviv, watching my friend struggle with what should have been a simple investment decision. She had the money, she had the desire to grow her savings, but she didn't have clear, trustworthy guidance that spoke to her specific situation as someone living in Israel.
That conversation changed everything. We realized there was a massive gap between complex financial jargon and real-world money decisions that people face every day. So we started Zenra Spark with one simple mission: make financial wisdom accessible to everyone, regardless of their background or current financial situation.
"We believe financial education shouldn't feel like decoding a foreign language. It should feel like having a knowledgeable friend who genuinely wants to see you succeed."
What began as informal coffee shop conversations has grown into comprehensive financial guidance that's helped hundreds of individuals and small businesses across Israel make confident financial decisions. We've moved from that cramped coffee shop to our current home on Abba Ahimeir Street in Ramla, but we've kept that same personal approach that started it all.
What Drives Us Forward
Our mission and vision aren't just words on a wall – they're the foundation of every decision we make and every piece of advice we share.
Our Mission
To democratize financial wisdom by providing clear, actionable insights that help people make informed decisions about their money. We bridge the gap between complex financial concepts and practical everyday choices.
Every day, we work to ensure that financial planning isn't just for the wealthy or the financially literate. Whether you're starting your first job, buying your first apartment, or planning for retirement, we're here to guide you through the process with patience and expertise.
Our Vision
We envision a future where every Israeli has the knowledge and confidence to make sound financial decisions that align with their personal goals and circumstances. Financial stress shouldn't keep people awake at night.
By 2030, we aim to have directly impacted the financial well-being of over 10,000 individuals and families across Israel through our educational programs, personalized guidance, and community initiatives.
Meet the People Behind Zenra Spark
We're not just financial advisors – we're your neighbors, parents, and fellow Israelis who understand the unique challenges of managing money in our dynamic economy.
Sarah Chen
Founder & CEO
Sarah immigrated to Israel in 2015 and experienced firsthand the challenges of navigating a new financial system. With her background in economics from Hebrew University and 8 years of experience in international finance, she founded Zenra Spark to help others avoid the financial pitfalls she encountered. She specializes in helping new immigrants and young professionals establish strong financial foundations in Israel.
Michael Rodriguez
Head of Financial Strategy
Born and raised in Jerusalem, Michael brings deep understanding of the Israeli financial landscape combined with international investment expertise. He holds certifications in financial planning and has helped over 200 families create comprehensive financial strategies. Michael is passionate about making complex investment concepts understandable and actionable for everyday investors.
How We Work
Our approach is built on genuine relationships, continuous learning, and a deep respect for each person's unique financial journey. We believe the best financial advice comes from understanding not just numbers, but people.
Personal Touch
Every client gets individual attention, not cookie-cutter solutions
Continuous Learning
We stay current with Israeli financial regulations and global market trends
Community Focus
We're committed to improving financial literacy throughout our community